with every new generation comes a new wave of skepticism from those that came before them. the same was said of gen x, then the millenials, and today gen z are no stranger to the dog whistles used to undermine the effort and challenges they face today. but nowhere is that doubt quashed than a career at the navy where limits are pushed, and new purpose is found.

this recruitment campaign is a bold answer to the naysayers we are often expected to respect in a society where fillial piety is not just seen as an expectation, but an entitlement.